Orange County Communications Division Honored With Silver Anvil For #IGotMyShot Public Safety Campaign
Recognized as One of the Best Strategic Public Relations Campaigns in the Nation
Orange County, Fla. — Orange County Communications Division has been recognized for its efforts in planning and executing the #IGotMyShot Campaign to Combat Vaccine Hesitancy by the Public Relations Society of America (PRSA) with the highest national honor, the Silver Anvil last week in New York City.
Senior Public Information Officer, Despina McLaughlin and Digital Specialist, Sarah Dillon led the campaign, which rolled out in April 2021 during the height of the COVID-19 vaccine distribution. The two accepted the award on behalf of the Communications Division at the historic Edison Ballroom.
“I am so proud of this national honor bestowed on Orange County. But beyond that, this innovative campaign brought about life-saving results. By encouraging Orange County residents to get COVID-19 vaccinations, the #IGotMyShot campaign saved lives,” said Orange County Mayor Jerry L. Demings. “We applaud our communications team for their creativity and efforts in executing our important campaign.”
The #IGotMyShot communications campaign has also received an Award of Excellence from the Florida Association of Counties and an Achievement Award of Excellence from the National Association of Counties. Locally, the Orlando Chapter of the Florida Public Relations Association awarded Orange County both an Image Award and the Grand Image Award.
MORE INFORMATION: #IGotMyShot Campaign to Combat Vaccine Hesitancy
In April 2021, COVID-19 vaccines became available to Florida residents 16+. Research revealed that hesitancy was growing, especially with minorities under 50 years old, due to the spread of misinformation and the speed of vaccine development. However, research also uncovered that this demographic could be swayed once armed with facts. The Orange County Government Communications team set out to reach minority residents and encourage vaccination through the #IGotMyShot public safety campaign. Our efforts paid off as Orange County minority vaccinations more than doubled and the overall vaccination percentage increased from 28% to 71% by the campaign’s conclusion on September 14, 2021.
The Silver Anvil celebrates the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. A full list of winners can be viewed here.
Photo Caption: Senior Public Information Officer, Despina McLaughlin and Digital Specialist, Sarah Dillon led the #IGotMyShot campaign, which rolled out in April 2021 during the height of the COVID-19 vaccine distribution. The two accepted the award on behalf of the Communications Division at the historic Edison Ballroom.