Orange County Announces Digital Billboard Campaign to Promote Shelter

Series of Images Aim to Inspire Community Engagement

Orange County, Fla. – Animal Services announced today it is embarking on a nearly five-month digital billboard campaign throughout Orange County. The campaign, “Helpful Humans Needed,” is in partnership with Outfront, an advertising vendor the shelter has worked with for a number of years. Prior billboard advertising efforts have been covered in local media for their creativity.

“Over the past decade we’ve found a lot of success in advertising our shelter via billboards throughout the community, said Diane Summers, manager for Orange County Animal Services. “Each year we try to bring a fresh idea to the table, we’re always looking for something special to catch attention and spur engagement.”

This year the campaign will focus on highlighting the multiple avenues in which residents can support the shelter and homeless pets. The various billboard images included in the “Helpful Humans Needed” campaign feature animal pictures with words encouraging specific actions – adopting, fostering, volunteering, donating and sharing.

“We’ve historically focused a lot of effort on promoting adoption, which is always important to us, but this year we want to demonstrate there are actions of all different commitment and time levels that people can do to help, to be a part of the solution to pet overpopulation,” said Summers. “No action is too small to be impactful for the shelter pets.”

Those interested in learning more about these avenues to help can find out more adoption, foster care, the volunteer program, ways to donate through the shelter website and follow the shelter on Facebook and Instagram.