Orange County and Visit Orlando Announce Return of ‘#407Day’ Campaign to Support Local Restaurants

Second annual #407Day social campaign asks residents to support the hospitality industry’s largest sector this Wednesday (4/07)

Orange County, Fla. – Orange County and Visit Orlando announce the return of “#407 Day” on Wednesday, April 7 (4/07) as an opportunity for residents to show support for local restaurants and their employees, which make up 57% of the vital hospitality industry in Central Florida. The campaign – inspired by the county’s longtime area code – encourages residents to dine-in or order takeout/delivery from their favorite local restaurants and post their personal recommendations, experiences and photos on their social media channels using the hashtag #407Day.

“Our restaurant community has always represented a vital part of who we are as a region,” said Orange County Mayor Jerry L. Demings. “This year, we are proud to continue to show our support for our restaurants through ‘#407 Day.’ Although it has been challenging, we are resilient and we continue to always have a neighbors helping neighbors philosophy. I encourage our residents to enjoy the time out or order takeout or delivery.”

“Our local restaurants are part of the fabric of Orlando’s community, creating jobs for over 100,000 residents, and offering a wide variety of cuisine from nearly 40 countries from around the world,” said Visit Orlando President and CEO Casandra Matej. “We have over 6,000 restaurants in our region, and 407 Day is a great way to show your local favorite that you appreciate them by dining in or ordering out and lifting them up on social media.”

Since late December 2020, dozens of local restaurants have also stepped up to help essential workers in our local community during the COVID-19 crisis in meaningful ways ranging from lunch, dinner and snack donations for the workers working long shifts at the Orange County Convention Center vaccination site.

Residents are encouraged to share images of their local favorites on @VisitOrlando’s and @OrangeCoFL’s social media channels, including Twitter, Instagram and Facebook using #407Day.