Orange County’s Drug Free Office Launches New Campaign: “Stop Overdose”

CDC campaign-based research gathered from people impacted by substance use.

Orange County, FL – Orange County’s Office for a Drug-Free Community has launched a new campaign from the Centers for Disease Control and Prevention (CDC) to educate people about the dangers of fentanyl and to reduce the stigma around addiction and recovery. “Stop Overdose” is a four-part campaign developed by research gathered from people who use drugs, people who care for them, and people in recovery. CDC officials developed the campaign to raise awareness that over 300 people die every day in America due to illicit drug use. The campaign highlights the risks of drug use without perpetuating the stigma around substance use disorders and substance use recovery.

“The four parts of the campaign highlight essential information for people who use illicit substances and people who worry about someone using substances,” said Dr. Thomas Hall, Director of Orange County’s Office for a Drug-Free Community. “The CDC campaign is an excellent start to having conversations about substance use disorders.”

“Stop Overdose” focuses on fentanyl, multi-drug substances, Naloxone (Narcan), and recovery. Megan Giddens, a Senior Program Manager for the Office for a Drug-Free Community, said this campaign is perfect for Orange County.

“After researching, the CDC’s campaign was the best to serve the county,” Giddens said. “Having a campaign like this reduces stigma and helps individuals seek out help and get Naloxone.”

For more information, please visit www.cdc.gov/stopoverdose.